Ford Fiesta ST Online
Here is the how the Fiesta Mk.7 ST looked when brand new in the showroom.
Some buyers purchased blind without visiting the showroom, via online purchasing websites, whereas other buyers browsed the car in the showroom then made a decision.
Showrooms had the ST in them from the start in early 2013, all through the production life and even as late as 2017. Meaning the ST wasn't just 'another model' to be sold from a brochure, it was actively positioned so people would notice it and prompted those impulse buyers.
Below shows sections of photo's when the ST was new in the dealerships and showrooms.
Panther & Shadow Black
Spirit Blue
Race Red
Molten Orange
Frozen White
Storm Grey
After a buyer liked what they saw and felt, as the explored the car, and once a test drive was done, reference to the brochure and features usually followed to secure a purchase. A high number of sales were non-enthusiasts who hadn't read the magazine reviews and simply purchased on what their eyes saw and how the car made them feel.
